What is it?

On February 20th, 2023, Google will be making some changes to the APIs that support our Google Insights and countless other 3rd-party companies using Google to power their data. These changes will be affecting the following areas in the platform: Listing Builder, Social Marketing, Multi-Location, the Executive Report, and the Google Business Overview page in Business App.

The following metrics are no longer supported by Google and will not be available to view or download:

  • Search Types; found in Listing Builder, the Executive Report, and Multi-Location
  • Photo Views; found in Listing Builder, the Executive Report, and Multi-Location
  • Photo Quantities; found in Listing Builder, the Executive Report, and Multi-Location
  • Post Performance; Reach, Engagement & Posts, found in Social Marketing

Please note that all other metrics not listed above will remain in the platform and will be unaffected by these changes. The photos below highlight the areas in the platform where these metrics appear. These metrics deprecated metrics will longer appear in the platform after February 20th.

Listing Builder – Metrics to be removed

LB_Searches.png

LB_Photo_views.png

Listing Builder – After 

LB_after.png

Executive Report [Listings] – Metrics to be removed

BA_GBP_stats.png

Executive Report [Listings] – After

Exec_Report_After.png

Executive Report [Social] – Metrics to be removed

Exec_Report_social.png

Multi-Location [Social Overview Tab] – Metrics to be removed

Sm_ML_.png

Social Marketing – Metric card to be removed

SM_post_performance.png

Social Marketing – After

SM_after.png

Multi-Location Google Business Profile – Metrics to be removed

BA_overview_page.png

Multi-Location Google Business Profile – After

ML_after.png

When will it take effect?

Effective February 20th, 2023, this data will no longer be accessible in the platform. You are encouraged to download any historical data you wish to have access to until that date. We will soon be moving to the new API to continue to deliver valuable insights to you and your clients.

Coming Soon

Coming soon to Listing Builder’s Google Insights page will be Searches breakdown. This new metric will give clients insight into the search terms that show their Google Business Profile in the search results, providing insight into their SEO and the keywords that help them get found.

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