Get ready to bring the heat! Here at GO Agency, we are incredibly excited to announce that our client, Hangry Joe's Hot Chicken & Wings, is on a massive growth streak. Over the next 30 days, this rapidly growing Nashville-style hot chicken brand is expanding its footprint by opening five brand-new franchise locations across four states.
To help Hangry Joe's make a massive splash in these new markets, we've partnered with them to roll out an irresistible, app-first launch strategy designed to turn first-time guests into lifelong fans.
Entering a new market means earning the trust — and the tastebuds — of the local community. To lower the barrier for first-time guests, Hangry Joe's is offering an unbeatable deal: a Buy-One-Get-One-Free Entrée (valued up to $12.99) for anyone who downloads the Hangry Joe's mobile app.
Micah Gaudio from our team at GO Agency, who is spearheading the promotion for these five new stores, explains the vision behind the campaign:
"We don't have the brand recognition nationally yet, so Hangry Joe's is offering a buy-one-get-one-free entrée up to $12.99 for new app users, and all they need to do is download the app. This way everyone can try our Chicken Sando, tenders, nuggets, wrap, chicken and waffles, salad, loaded fries or loaded mac and cheese for free, and we are confident they will come back."
Not only does this promotion reward customers immediately, but the app also allows guests to order ahead, track their BOGO offer, and access future loyalty rewards.
The BOGO offer applies to a massive lineup of Hangry Joe's fan favorites. Whether guests are craving a quick bite or ultimate comfort food, they can use their offer on: The Signature Chicken Sando, Chicken Tenders & Nuggets, Chicken Wraps, Chicken and Waffles, Fresh Salads, and Loaded Fries & Loaded Mac and Cheese.
Hangry Joe's is famous for its customizable heat levels, allowing everyone to enjoy the flavor. Diners can choose to play it safe with "Plain" or test their limits with the legendary "Angry Hot" tier.
This 30-day expansion isn't just about growing quickly; it's about growing smart. The brand is targeting high-visibility, premium real estate to match the quality of the food.
"I believe the operations team is committed to securing the best possible sites for the brand," Gaudio noted. "The food stands out, and it belongs in destination storefronts that match that quality rather than in overlooked spaces."
We can't wait for these communities to get their first taste of Hangry Joe's. The five new locations will be opening their doors soon in Texas, South Carolina, North Carolina, and Michigan.
Keep an eye on their local websites for official opening dates: Palmhurst, TX: hangryjoespalmhurst.com | Rock Hill, SC: rockhill.hangryjoes.com | Durham, NC: hangryjoesdurham.com | Raleigh, NC: hangryjoesraleigh.com | Canton, MI: hangryjoescanton.com
Ready to grab your BOGO? If you are in the Palmhurst, Rock Hill, Durham, Raleigh, or Canton areas, be sure to download the Hangry Joe's app today to claim your offer and prepare for the ultimate hot chicken experience!
GO Agency is proud to provide top-tier marketing and promotional services for franchise and small-business clients like Hangry Joe's. Want to see how we can help your brand make an unforgettable local impact? Reach out to our team today.
